The Most for the Money
was a popular advertising slogan of the former Auburn Automobile Company promoting the Auburn line of automobiles during the 1920s. This slogan also applies to the museum's bestselling book title, It's a Duesy!
by Lee Sauer. The popular 55-pages souvenir book, now in its sixth printing, has been newly updated in 2011 with extra text, color photographs, and
now comes with a museum gallery tour DVD that is 54-minutes in length.
The souvenir book and DVD combo set provides the reader with an overview of the history of the Auburn Automobile Company, E.L. Cord and his role in the company's management, and the creation of the Auburn Cord Duesenberg Automobile Museum. A bargain for only $19.95, this informative and visually fascinating item is a must-have for a classic car lover.